Platform | Social Media Case Competition

Platform Alumni: Aninditha Kamaruddin

Definitely join Platform it you’re interested in digital marketing or if you just want to put your social media savviness to the test. During some of the most intense 24 hours I’ve ever experienced, I was lucky enough to work with a dedicated team to come up with a social media campaign for Lululemon– which needless is a really reaaaally amazing company with a unique and distinctive identity. From light to dark (and light again), we worked to present a detailed social campaign (which turned out to be the judge’s favourite!) that stayed true to the company’s brand while still engaging to its desired audience.

Platform gave me the chance to apply my creativity and communication skills in a highly pressurized team environment and opened my eyes to what it actually takes to develop a solid social media strategy. Best of all, what I found most rewarding, was the insightful feedback my team got from the panel of experienced industry professionals. If you’ve never done anything like this before, don’t fear– Platform holds a couple of very useful workshops to get you ready. Just sign up, you’ll be glad you did it! I know I did.

– Aninditha Kamaruddin, Platform 2015

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