Workshops & Event Schedule

Our first workshop is on now updated to Feb 22nd at Brainstation Academy!

Topic:  The Main Ingredients for Social Media Campaigns
Workshop Leader: Clayton Mitchell

What You’ll Learn!

  • the core elements needed to build a practical and achievable social media marketing campaign (i.e. product/brand analysis, target audience, marketing channels, tactics, measuring effectiveness)
  • tips and examples that are applicable to established companies with their own persona/brand
  • highlight important aspects that can be applied to the competition’s 24-hours time limit.
  • real-life examples are highly encouraged.

Doors open: 5pm
Presentation: 5:30 – 7 p.m.
Q & A and Networking: 7 – 7:30 p.m.

1110 Hamilton St #410, Vancouver, BC V6B 2S2

About Your Workshop Leader:

Clayton is a digital marketing strategist with over 10 years of experience in the industry. Using a data-informed approach, Clayton has worked with a number of companies like TELUS, The Dilawri Group, The PNE, Deloitte Canada and The Vancouver Canucks to implement processes and techniques to capture the value of marketing activities and generate strategic insight. In addition to his role as a Digital Scientist at POWERSHiFTER, Clayton is an instructor at BCIT and former instructor at SFU and UBC. He is one of the first people to develop an online course on Social Media Marketing, which now generates between a 300% and 400% ROI for BCIT every year and won the school the title of the best place to learn social media marketing in Vancouver for two years in a row.

Our second workshop is on Feb 20th at Brainstation Academy!

Topic: How To Establish and Maintain Consumer Engagement in Social Media Campaigns
Workshop Leader: Wahiba Chair

What You’ll Learn!

“In today’s digital age, engagement is one of the most important metrics that a brand or organization can measure, especially in the realm of social.

In this workshop, we’ll discuss what consumer engagement really means. Then, we’ll define the different components of a winning social media engagement strategy, including audience, channels, and measurement. We’ll take a closer look at engagement tools and tactics, and bring this to life through real life examples and case studies. Bring your questions!”

Doors open: 5pm
Presentation: 5:30 – 6:30 p.m.
Q & A and Networking: 6:30 – 7:30 p.m.


1110 Hamilton St #410, Vancouver, BC V6B 2S2

About Your Workshop Leader:

Wahiba Chair is a senior social media strategist and University instructor with over ten years of direct experience in technology, digital/social media marketing and communications in agency, in-house, and consultation capacities. As a computer engineer with MBA from SFU, Wahiba creates practical business solutions using a combination of business strategy skills, engineering acumen and solid digital marketing skills. She has worked with clients ranging from start-ups like Auto Stitch App (acquired by Google) to global brands like Toyota. You can learn more about Wahiba at or connect with her on Twitter @WahibaChair

Fun Fact: In her “early” days and as a way to launch her app, Wahiba starred in Reality TV show “Stars Of Science” in Doha, Qatar.

Our last workshop is on Feb 23rd at The HiVE!

Topic: Generating Engagement and Ideas that Stick – Platform 2017 Workshop
Workshop Leader: Grace Hui

What You’ll Learn!


To be confirmed.

Doors open: 5pm
Presentation: 5:30 – 6:40 p.m.
Q & A and Networking: 6:40 – 7:30 p.m.


128 West Hastings Street
Vancouver, BC V6B 1G8

About Your Workshop Leader:

Grace is a content creator and digital marketing specialist involved with social media and email marketing campaigns. As a previous Senior Community Manager at Ipsos, she’s worked with global clients to manage online communities with a strong focus on nationwide product launches. She has been in love with Instagram within the past 6 months and has gathered a community of over 1000 highly engaged audience. She’s worked with brands to curate awareness with sponsored content.

9:30 am – 10:00 am

Debrief and Receive Case 

Round 1


10:30am – Harbour Centre 1600 Canfor Policy Room

11:30am – Harbour Centre 1520 & 1525
Tier 1 Presentations

11:50am – Harbour Centre 1520 & 1525
Tier 2 Presentations

12:10pm – Harbour Centre 1520 & 1525
Tier 3 Presentations

12:30pm – Harbour Centre 1520 & 1525
Tier 4 Presentations

12:50pm – Harbour Centre 1520
Tier 5 Presentations

1:10pm – Harbour Centre 1600 Canfor Policy Room
Preliminary Round Finished

Round 2


Move to SFU Segal Graduate Building (Room 1500)
500 Granville Street

Doors Open

Doors Close

Welcome from Mobi representatives and judges

Finalists Announced

Draw 1st team to present

Team 1 Presentation

Team 2 Presentation

Team 3 Presentation

Team 4 Presentation


Brief Speech from Mobi GM

Award Ceremony

Networking + photos!